I got chatting to two gentlemen from auqaMobile who had come by the Symbian stand to watch our demos. They have a clever product called Clic2c which can embed URLs into images by adding a bit of noise. Then there is an app which runs on your phone (they demo'd this on a Nokia N73 so they obviously have an S60 app) which uses the phone's camera to snap these images, extract the URL and open it in the browser. I was impressed how quickly this worked on their N73.

A man using the Clic2c app to read a URL embedded in a photo on a business card

This is similar to 2D barcodes and their numerous variations but seems to be more elegant since the data can be directly embedded into photos and other images.

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